Custom closets are an $11 billion industry, and there’s no signs of slowing down
Closets are quickly becoming the most important room in the house, and this isn’t an overstatement. Houses are being built and sold today, with closets as the key selling point. Magazines such as The Atlantic report, “Americans are converting their spare bedrooms into giant closets”. It makes sense that the custom closet industry is on pace to generate more than $3.4 billion in 2023.
The growth of the industry is in large part due to the changing spending habits of homeowners in the wake of the recent pandemic. Americans spend more on their homes than ever before. They’re investing in projects that bring the most value and provide the most enjoyment.
Nowhere is this more needed than closets. The Daily Mail reports that “we each spend 3,680 hours in our lifetime searching for misplaced items,” and our closets are a main source of lost time. 1 in 4 women say that they’re closets are disorganized, and 44% of women say they cannot find an article of clothing at least once a month. 1 in 6 women pull out dirty clothes from the hamper because they cannot find anything in their closets to wear.
It’s no wonder then that a study by Refinery 29 reported people would give up sex for more closet space!
CLOZETIVITY meets an underserved market segment
While most custom closet brands serve the wealthiest Americans, CLOZETIVITY believes every American deserves a dream closet.
Our focus on affordability is a tremendous differentiator. It allows our franchise owners to win a larger market share in their territories without sacrificing quality, design, or customer experience.
The CLOZETIVITY client experience begins with a free consultation in the clients’ home. We use our state-of-the-art software to design a dream closet right in front of their eyes. The client sees the value immediately. They watch as we create a custom solution designed specifically for them, their needs, their design preferences, and their budgets.
Once we get the green light, we begin the installation process. Our process can take anywhere from a few hours to a few days based on the size and complexity of the project. In the end, the client gets to walk into a brand new closet that changes their lives forever.
“We can do everything the higher-end brands can do at a fraction of the cost,” says Thomas Scott, COO, and co-founder. “Our price-point is a huge advantage because we can serve a bigger market and potentially win far more jobs than the competition. Our affordability doesn’t mean we sacrifice margins. CLOZETIVITY is designed to offer tremendous profit potential and the ability to continue to scale. Our current franchise owners cannot keep up with the amount of work, which is strong validation that our business is connecting with homeowners in a big way.”
Ready to invest in a CLOZETIVITY?
For more information about the CLOZETIVITY franchise opportunity, fill out an inquiry form to start a conversation. We can’t wait to learn more about you!